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Just like our insanely popular “Craigslist Crash Course for Real Estate Agents,” we’ve researched and written a helpful guide to help real estate agents, brokers, and other professionals understand the ins and outs of Twitter for real estate.
What makes Twitter so popular? How does it apply to business? Where do you begin using Twitter for real estate? All of these questions are answered in “Twitter Training for Real Estate Agents.” Next time the conversation turns to Twitter, you won’t have to nod your head and keep your mouth shut! This guide will open your eyes to the many ways Twitter can serve your business relationships.
You’ll learn…
This guide is your quickest way to get an understanding of what Twitter is and how it applies to building a real estate business. Whether you’re looking to start Tweeting today, or you just want to be up on what’s going on in social media for real estate, this guide to Twitter will get you there.
Visit the following link to get the free ebook: http://www.freehelpforrealestateagents.com/twitter-training-for-real-estate/
Welcome to our new customers! Every day we get calls from new customers who are switching to us from another sign vendor. We’re very grateful to be chosen by our new customers, and we like to make the transition as smooth as possible. If you’re thinking of switching, here are four things you should know that will help you save time and money:
1. Hole Patterns Aren’t Always “Standard”
Most sign companies have their own “standard” hole pattern which can vary from company to company. When ordering sign panels from Oakley for the first time, it helps us to know the following:
Are you hanging your signs, or putting them in a frame?
Are your posts and/or frames from Oakley, or another vendor?
If you’re using another company’s frames or posts, we can help you make sure your new signs have the correct holes.
How to Measure Other Company’s Frame/Post Holes:
If you have a panel from your previous vendor, lay the panel flat and measure from the edge of the panel to the middle of the hole. If you do not have an old panel, measure the distance between the holes on your posts and/or frames.
2. Sign Frame Sizes Aren’t Identical
Just like hole patterns, sign frame sizes aren’t standardized. Small differences, such as 18×24 or 17×23 sign frames may result in discrepancies between the new panels and the old frames. Now is usually a good time to evaluate your frames to see if it may be a good time to consider upgrading to a fresh frame. A new frame with a new sign adds a degree of professionalism that many agents neglect (but clients often notice).
3. Your Sign Installer May Be Able to Adjust Old Sign Posts
While we can always add additional holes to your signs to match a different post patterns, you can save money by asking your sign installer if he/she can modify the sign post. This will save you the small fee required to custom punch additional holes in your new panels.
4. We Can Customize Panels to Match Most Frames
If you’re not ready to order new frames, we can always add additional holes to your sign panels to match most older frames. This way, when you do need to order new frames from Oakley, your new Oakley panels will match both your old as well as your new frames.
We’d love to show you the Oakley Signs & Graphics difference, so if you’re interested in our lowest price match guarantee or fastest shipping times in the industry, just click here for a quote or call us at 800-373-5330. By the way, did you know we also offer free artwork?
Googling? Twitting? PDF? What the heck?
I was talking with a co-worker today who just started a new college semester. Her first assignment is to write a paper on how the new technology of the internet, text messaging, and instant messaging affects businesses.
I have grown up with the internet and can’t imagine not having my Blackberry to send a quick text or video chat with my best friend that lives in another state. What would I do without being able to “google” movie show times, get my local news, order flowers online for mother’s day, or look up ideas for a new business project?
It got me thinking about the number of phone calls we receive each day from real estate professionals who don’t completely understand how to use the internet.
I wonder how they will keep up with the new age of internet shoppers. According to a survey by the National Association of Realtors, “Nearly three out of four home buyers now use the Internet as a tool when searching for a home, and those who use the Internet are more likely to use real estate professionals”.
All serious real estate professionals should not only be familiar with the internet but should be promoting themselves with their own website. The internet will continue to play an important role in the eyes of your customers. Will you be be able to keep up? If not, I encourage you to take the time to learn as much as you can in order to be an expert when it comes to the use of the tools the internet makes available to you.
Best of luck towards continued success!
So we may not exactly be the definitive source to tell whether or not the economy is getting better, we do however speak to MANY real estate agents on a daily basis and what I can tell you is many are telling us that things are starting to get “better”. More traffic. More calls. And simply more “action”.
From our perspective, this information is supported by an increase in the number of signs being purchased. Again, the amount of signs we print for agents by no means signals a definitive sign of a market turn, but it is an encouraging sign nonetheless (no pun intended).
Let’s hope that what everyone is saying is truly the start of a solid rebound in the market. I know many people are hoping and wishing for this.
As always, we wish each of you continued success!
Scott - President, Oakley Signs & Graphics
I am happy to announce that we’ve just launched a new free resource site for all real estate agents. It’s called Free Help For Real Estate Agents . com. You can get there by going to http://www.freehelpforrealestateagents.com
Feel free to download free ebooks, attend free webinars , and listen to audio files… all which will help you become even more successful.
BTW, the reason we did this free resource site is very simple… We simply want to help our clients become more successful. It’s that simple. Enjoy.
John, who is the broker / owner of a large real estate company in the Southwest, U.S., and I were just speaking over the phone. We had an interesting conversation about the 175 or so agents who work in his company.
We were discussing the change that’s taking place in the market, partially due to the economic climate and partially due to the needs of home buyers.
Specifically, John and I spent time talking about the idea that many agents act like “salespeople” when what is really needed is more of a “consultant” role. “Maybe they need to be more like consultants who bring value, expertise, and much more to the table. Considering many buyers and sellers do so much of the work upfront, their specific need for an agent is not what it used to be. Now, people come to the agent having done so much work. They know the prices, they know the market. They want the agent to be able to help them put everything together. The agent should be their “consultant”, said John.
While not revolutionary, I was intrigued by John’s thought process. We hear it everyday on the phone when speaking to agents about signs. Inevitably, they tell us how their job is changing. Not for the better or worse, just changing. In fact, more people think the changes are for the best.
“If the agent needs to morph into a “consultant”, the value they bring to the table should be more apparent to their customer(s), and therefore the customer may feel the agent’s fee is more justifiable”, said Bill (a leading agent in a NY franchise office).
Now I’m not here to tell you if the tide is turing with regards to the typical agent, but I am here to tell you that it might make sense for you to consider whether or not you’re a salesperson or something else in the eyes of your customers.
As we all know, everyone can’t be sold to the same way. I guess it makes sense for us all to look at our customers for who they are, and what they need, and then it’s up to us to prove our value and help them along.
Regardless of who you are and what you do, let’s all keep an open mind and grow as we need to. Best of luck!
Now before you read below, please read the following disclaimer…
YES, WE LOVE OUR CUSTOMERS - ALL OF THEM.
O.k., now that that is out of the way, I have to tell you about a funny thing that happened today. In all my years owning a sign company, I never heard what I’m about to tell you I heard today.
I was answering calls as they came into our call center (I do this frequently so I have a sense of what is happening, and more importantly, just to speak with our customers).
So the nice gentlemen on the other end of the phone sounded a bit perplexed. He said he was on our website shopping for open house and other misc. yard signs, and was ready to buy, but he had one question before he hit the “submit” button.
Calmly, but perplexed, he asked “Why would I want to buy signs with someone else’s picture on it”? To say the least, I was taken back by the question, not knowing if it was a joke or not. The gentlemen thought that his signs would come exactly like the one shown on our website, which for demo purposes showed a person’s picture on it.
After I explained that was purely an example, and that his picture would be in place of the one shown, he busted out laughing. After about 2 minutes of laughing, apologizing, laughing, and apologizing, he calmed down and went on with ordering his signs. I could clearly tell he was embarrassed - but it truly was funny!
Anyway, I tell you this story not to embarrass the person who asked this question, but more to share a good mutual laugh. Maybe this will put a smile on your face as it did mine.
Have a great day.
O.k., so we’re all busy. We all know that things are not getting any easier in our daily lives. We have information coming at us in every direction.
I don’t know about you, but keeping track of it all takes a great bit of planning!
In my never-ending pursuit of finding better ways to “get things done”, I came across a great article I thought you should know about. It has many ideas for how to keep you organized on a daily basis… even if you juggle many different devices (i.e. computer, cell phone, blackberry, iphone, etc. - you get the point.)
Whether you’re a real estate agent who needs to remember to call that hot lead, order new yard signs, or make reservations for an upcoming special evening, you will be sure to learn a thing or two.
Anyway, give it a look by clicking here. Enjoy
Free real estate eBooks, podcasts, and online courses to help real estate agents succeed!
www.freehelpforrealestateagents.com
